Google Gives You Free Domain and Website. Bring Your Business Online
Incentives
Give people a reason to visit your blog. Hold a grand opening contest where you give away a sample of your product or a gift certificate. Set up the contest so bloggers can earn extra entries from posting about your site or subscribing to your feed to get links and traffic to your blog. Coupons are another blog marketing idea. If you have a buy one get one free sale, popular forums and bargain hunting blogs may pick it up. Make sure that you can handle a large volume of traffic and won't take a big loss if a lot of people take advantage of your offer. Prepare for a lot of traffic and be able to ship in a timely manner so your blog doesn't earn a bad reputation. Offer a free sample of your product. You can design a blog theme, banner, or free scrap booking package. The terms of use can state that bloggers have to leave your link in the footer. Users will get the word out about your paid and free services to market your blog effectively.
Traditional Marketing Campaigns
Use marketing campaigns that are popular in the traditional business world to get the word out about your blog. Issue press releases both online and offline. Reprint your business cards to include the name of your url. Local papers may be interested in doing a special interest story on your site or give you a deal on advertising space. Use branding when you start your blog. Pick a name that clearly defines your work and is easy for users to remember. If your blog becomes popular enough you may be able to sell coffee cups, mouse pads and t-shirts with your blog logo on it.
Online Marketing Campaigns
When people comment on your blog, send them a thank you e-mail, answer their questions, or comment on the their blogs. This builds lasting relationships so other bloggers will want to promote your site. Comment on other blogs that you admire. More seasoned bloggers may be willing to exchange links with you and show you encouragement. Take advantage of social networking sites such as Twitter, Myspace and Facebook for free blog marketing. Submit answers to forums and question sites that allow you to put a link in the footer of your post. Create profiles that relate to your blog. Provide helpful information. Be careful not to push your business too much so your posts aren't marked as spam. Building your reputation in the online community helps you build your blog's reputation.